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Thursday, January 26, 2023

    This Meghalaya Brand Shows How To ‘Bee Natural’ And Win Gold

    Honey branded as ‘Bee Natural’ from the COLKS Pvt Ltd, Shillong won the ‘Golden SIAL India Food Innovation Award’ in the second edition of SIAL Innovation Awards, putting Meghalaya on the centre stage during the event in Delhi and has generated the much-needed attention the State deserves in terms of the unique identity of its food products.

    A 30 member strong team of producers, entrepreneurs and officials from Meghalaya are taking part in the SIAL India exhibition. The participants from the state on being asked about the response they are getting said that many buyers have shown a keen interest in their products especially coffee, turmeric, tea, honey and jackfruit products. 

    The 2nd edition of SIAL India is underway at Pragati Maidan, New Delhi. Union Consumer Affairs Minister Ram Vilas Paswan in presence of Meghalaya Chief Minister Conrad K Sangma on September 19th, 2019 inaugurated the Meghalaya Pavilion at the ongoing three-day SIAL India 2019 programme. 

    Meghalaya Chief Minister Sangma spent the entire day at the Pavilion in Delhi and interacted with different stakeholders, entrepreneurs, buyers and media professionals to enlighten the visitors about the rich potential of Meghalaya and Northeast as a unique ‘food destination’. 

    He informed that the North East Food Show, which will be held in Shillong in December was conceptualised after a delegation led by him visited SIAL Paris last year.

    “We have a lot of potential in terms of our food products and value chain. We are leveraging the rich resources and opening our market for the rest of the world,” the Chief Minister said.

    Talking on the potential of the resources in Northeast, the Chief Minister said, “A business ecosystem is being developed in the State with a positive mind to promote entrepreneurship and link them through different programmes of the government to the market.” During his engagement with different stakeholders, the Chief Minister opined that Northeast can become the hub of investment in the background that the region has a demographic advantage. 

    He enlightened that Northeast occupies 7.8 per cent of the country’s total land space but has a population of 3.8 cr, which makes it approximately 3.73 per cent of the country’s population, where lies an emerging market that would prove to be of interest to domestic and international investors. 

    Photo credit: CMO Meghalaya


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    First published