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Monday, October 11, 2021
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    Assam To Focus On Monsoon Tourism, Homestays To Increase Footfall

    The government is planning to host the Filmfare Awards ceremony in Guwahati to promote tourism

    Assam Chief Minister Sarbananda Sonowal has pitched for development of monsoon tourism and promotion of homestays in the state to boost tourism. Sonowal launched the Aamar Alohi (Our guest) scheme in Guwahati on September 27th, 2019 on the occasion of World Tourism Day.

    The Aamar Alohi is a homestay project at key tourist hotspots like Manas National Park, Kaziranga National Park, Majuli, Dibru Saikhowa National Park, Majuli and so on. 28 homestays were build to cater to the tourists and generate employment.

    Sonowal said that tourists visit the state especially during winter and autumn. He emphasized that there is a need for developing monsoon tourism sector in the state.

    “We have to showcase the glory and heritage of Assam in front of the world. We are focusing on delivering quality service and innovative ideas like ‘Monsoon Tourism’ which will give new impetus to the industry,” the Chief Minister said while addressing at the Srimanta Sankardeva Kalakshetra, Guwahati.

    He also mentioned that with the extensive use of digital tools, development of infrastructure and engaging of brand ambassador, the inflow of tourists into Assam has increased.

    The Chief Minister also unveiled the logo of Raas Mahotsav 2019, to be held in Majuli and Nalbari. “The festival will aim to take our historic spiritual celebrations to a global stage,” he said.

    The Raas Mahotsav 2019 will be promoted on the lines of the famous Ambubachi Mela celebrated at Shakti Shrine Kamakhya Temple atop Nilachal Hills in Guwahati.

    Sonowal said that in view of Act East Policy, Assam is forging close ties with Southeast Asian and BBN (Bhutan, Bangladesh and Nepal) countries. “We have to grab this 800 million population market. Improved connectivity and infrastructure will help attract tourists from Southeast Assam to Assam,” he added.

    The government is planning to host the Filmfare Awards ceremony in Guwahati to promote tourism. The State government has sanctioned Rs 300 crore for the tourism sector in the Assam Budget 2019.

    Photo credit: @aweassam

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