Amrit Cement, the most promising cement brand of Northeast, celebrated Christmas with the people from the transgender community, specially-abled and underprivileged children of Guwahati.
Keeping up with the Christmas spirit, Amrit Cement, for the first time, tried to break the stereotype and went ahead to celebrate an inclusive Christmas this year.
The initiative ‘Moi Hom Santa’ (I will become a Santa), was coined keeping at par with the digital campaign of Amrit Cement – ‘Be a Santa’. The digital campaign was recently launched by Amrit Cement with the message of enjoying festivals and sharing happiness with all the members of our society.
Believing that Christmas is all about showcasing kindness, affection and spreading happiness, Amrit Cement started the activity by visiting Shishu Sarothi situated in Guwahati.
The members of the Amrit Cement celebrated Christmas with much grandeur and brought happiness among the specially-abled children and their parents. The specially-abled children were thrilled to see a Santa Claus distributing chocolates and gifts among them. Some of them even danced to the tune of young musician Abhilash Choudhury’s music as he strummed the guitar and sang a few songs.
Commenting on the initiative ‘Moi Hom Santa’, Ketaki Bordoloi, Executive Director, Shishu Sarothi stated, “We are delighted that Amrit Cement initiated this campaign and approached us to celebrate Christmas with our special children. We thank them for this noble initiative and expect more such organisations to come forward and be part of the journey at least for a day in the coming days.”
Amrit Cement, for the first time in the Northeast region, also organized a Christmas programme for the transgender community of Guwahati. The team of Amrit Cement’s ‘Moi Hom Santa’ had invited Assam’s first transgender judge who is also India’s third, Swati Bidhan Barua and various other members of the transgender community from various parts of Assam to celebrate Christmas.
Barua is also country’s first transgender legal counsel of the Airport Authority of India, Northeast region.
For the first time ever, the people of Guwahati had witnessed a transgender dressed as a Santa Claus and distributing sweets and gifts. Barua had cut the Christmas cake in the presence of all the members of the transgender community and the Amrit Cement ‘Moi Hom Santa’ team.
Commenting on the entire initiative, Barua stated, “We are very happy that an organization like Amrit Cement has come forward and felt the need to celebrate Christmas with the transgender community. We really hope that more such organization comes forward so that we don’t feel left out or being ostracised from the society.”
Pradeep Bagla, Managing Director, Amrit Cement commenting on the initiative stated, “This Christmas was special for us as we celebrated it with the transgender community of Guwahati. We tried to give away the message that as a society, we need to focus on bringing the community into the mainstream and thereby reduce their vulnerabilities, end stigma and discrimination, provide social protection, right to entitlements and much more.”
On the day of Christmas, Amrit Cement ‘Moi Hom Santa’ team spent some quality time with the inmates of Kalyani Niwas, which is one the most prestigious child care institutes in Guwahati that houses underprivileged children from various backgrounds.
The team of around forty children were taken for a joyride in Guwahati and later take to the movie hall for a special Christmas treat with the newly released blockbuster movie Dabbang 3 along with some foods and snacks.